About Us

We get it: a lot can happen in a year. And if you’ve been patiently waiting for the new and improved Southernality®, the wait is finally over! But before you grab that fresh tee or your new favorite go-to hat, we want to set the record straight - this isn't just another “relaunch.” It’s a complete reboot that took almost an entire year to perfect. And no, we didn’t just slap our logo on any old random shirts and call it a day. Trust us, we’ve been busy. Really busy. In fact, our team’s been working harder than a caffeine-fueled designer at a hackathon, ensuring that every piece of Southernality® gear meets the high standards you know (and love) us for.

​

Why the Wait?

​

We know, we know. You’re probably wondering: “Why did this take so long?” Well, here’s the thing - good things take time, especially when we’re talking about quality. We didn’t want to settle for “good enough.” Every item in our new collection had to be just right. From the moment we began this reboot, we committed to a process that would guarantee each product was as strong, comfortable, and resilient as the Southern spirit we represent. That meant sourcing the finest fabrics, thoroughly testing durability, and refining designs until they were a perfect fit for your lifestyle. We didn’t just want to make a shirt; we wanted to craft a shirt that would become your go-to, your favorite, the one you wear with pride. Our goal was simple: to create products you can trust, wear with confidence, and maybe even pass down to future generations (okay, maybe not that last part... but hey, we’re aiming high).

 

So, What’s New?

​​​

Glad you asked! Now that you know why we took our sweet time, let’s talk about what’s new. Spoiler alert: it’s a lot. We didn’t just tweak a few details - we completely reimagined the entire collection. From fabric quality to fit to design, we’ve revamped everything. Let’s just say the new Southernality® collection is more than just a pretty (or pretty funny) design on a shirt or a hat- it’s a whole new experience.  Here’s a quick look at the changes we’re most excited about:

​

• Fabric: We’ve upgraded our apparel fabrics so they’re softer (we’ve even heard the softest), more breathable, and truly feel like butter when you wear them (not margarine or that fake butter stuff). Basically the perfect combination of comfort and longevity. Whether you're out on a weekend adventure or just kicking back with friends, our new tees and hats feel like they were made just for you—because they were.

• A Better Fit: If you’ve ever tried on a shirt that just didn’t feel right, you know the struggle. That’s why we worked tirelessly on getting the fit just right. You’ll find that Southernality tees now fit better, feel better, and make you look like you’ve been hitting the gym (even if you haven’t). Think of it like your favorite pair of jeans, but for your top. And of course, our hats are made for maximum comfort, unbeatable style, and a flawless fit - whether you’ve got a big brain or a tiny melon.

• Designs: We know that designs are a big deal. We worked hard to create designs to reflect our true southern spirit and of course, our fun side as well - whether you're drawn to the classic charm or prefer something with a more modern edge, we’ve got you covered. We know you’ll find something that speaks to you.

 

The End Result: A Brand You Can Trust. A Brand Built for You.

​

At the end of the day, our goal was never to rush the process; it was to create something that would stand the test of time, just like the values we stand for. We’re confident you’ll find something you love - something that feels great and looks even better. Go ahead, grab a tee or a hat (or two, or three - we won’t judge), and experience the new Southernality® for yourself.

​

So, whether you're a long-time fan or a brand new customer, we hope you’re as excited as we are to see the new Southernality® lineup! It’s been a labor of love, and we can’t wait to share it with you. Trust us, it was worth the wait!

​